Case Studies
Selected works in communication, community and business design.
AFIKRA | CREATIVE DIRECTION
Afikra
Afikra was born out of a need for a forum to explore forgotten stories related to Arab history, arts and culture. Today, there have been over 100 talks presented across 8 cities worldwide, with more on the way.
PROJECT H | CONSULTaNT
The first arab sexual wellness brand for women by women
Project H is a confidential project that matches the $250 BN donations in Zakat to the 30% of muslims living below the poverty line. By digitizing the process, it connects users to charitable initiatives they are passionate about.
THIS TOOTHBRUSH | FOUNDER
An ancient natural toothbrush turned
THIS Toothbrush uses design and storytelling to revive an ancient toothbrush called the Miswak. Over the last four years, we have grown the business out of Dubai through e-commerce, gifting and retail.
MANOUSHEH | CREATIVE DIRECTOR
World Government Summit
Manousheh was born 4 years ago out of the founder’s passion for baking, and a lack of quality, affordable Lebanese street food in New York City. Since its launch, the eatery has become a favorite spot for locals and expats in the city.
HOME | FOUNDER
A community for women…
In its early stages of conception, Home is a global community that celebrates and connects women of the Middle East, through inspirational stories & meaningful moments.
BEINETNA | FOUNDER
Mad About
Beinetna piloted in 2012 to provide an online platform for young women in Lebanon to ask questions, engage in conversations, and receive support around health and sexuality in an environment that still considers many of these subjects taboo.