Leen Sadder- Design & Strategy

TED-Ed x Kohls Store Panels

Chalkboard panels designed for the TED Ed x Kohls bookstore in February 2013.

Art Direction, Graphic Design, Typography

2013
Dove: Real Beauty by Design Competition

A multi-platform campaign pitch for Dove, encouraging women to celebrate age by celebrating their birthdays.

Advertising, Art Direction, User Interface Design

2012
Beinetna

An anonymous platform for discussing women's health and sexuality in Beirut.

Art Direction, Entrepreneurship, User Interface Design

2012
THIS Toothbrush

THIS toothbrush challenges the concept of toothpaste and presents a modern alternative based on an old tradition.

Product Design, Packaging, Branding

2011
Marque

Marque is an app that gives you exclusive deals in boutiques around the city.

Branding, Interaction Design, Web Design

2011
Spoonful of Sugar

To touch the hearts of umbrella-less new yorkers on a rainy day, I dressed up as Mary Poppins and escorted people across the street carrying a hand-lettered umbrella and a bag of chocolate-dipped spoons.

The umbrella was a huge hit.

Product Design, Typography, Graphic Design

2011
Stuck in my head

Typographic sketches of lyrics

Typography, Design

2011
Sweet

A piece for the Citizens for Optimism exhibition. Get your very own print at www.society6.com/sadderday

Typography, Graphic Design

2011
Nothing is as Big as it Seems

A short film depicting the phrase "Nothing is as Big as it Seems" using shadows

Film, Typography, Photography

2011
Rhabdophobia: Off-Course Exhibition

A part of the Off-Course exhibition, a golf-course based on extraordinary phobias.

Art Direction, Exhibition Design, Graphic Design

2011
Process Makes Perfect

A video showing the process of creating a typographic piece.

Video Arts, Animation, Typography

2011
Matteo Bologna Poster

Hand-drawn type depicting Matteo Bologna's moustache

Typography, Graphic Design

2011
Verbal Duplicities

Letters between two personified cities.

Art Direction, Writing, Graphic Design

2011
Real Emotions

Series of posters encouraging people to use their real emotions instead of their virtual ones.

Print Design, Typography, Graphic Design

2011
Louise Fili Poster

Poster for studio visit to Louise Fili Ltd.

Graphic Design, Art Direction

2011
Lost in Transliteration

Adaptations of Venician signage into Arabic letterforms

Graphic Design, Typography

2011
Sweet Dreamer's Sleep Kit

The Sweet Dreamer’s Sleep Kit is a line of sleepwear inspired by the unexpected combination of chocolate and sleep. The pillowcase, bedsheets and eye mask create photo-realistic illusions while the sleeper dreams.

Graphic Design, Product Design, Packaging

2011
Sapien

Branding for Sapien men's executive grooming salon

Graphic Design, Branding, Advertising

2011
Bubble Gum Type

Bubble gum alphabet

Typography, Graphic Design

2011
MFA Design Info Session

Identity and poster for MFAD info session at the School of Visual Arts, NYC.

Branding, Graphic Design, Typography

2011
Florence & Klimt

An album cover inspired by Klimt

Graphic Design, Illustration

2011
Snowdays Make Me Laugh

A mapping of 354 digital instances of laughter on a snowday.

Graphic Design

2011
The Mighty Acorn Project

An initiative that aims to help those recovering from eating disorders and body image problems.

Icon Design, Jewelry Design, Product Design

2011
The Show Can't Go On

Stop motion awareness video to regreen the world.

Animation, Art Direction, Motion Graphics

2011