I build brands, products & communities that make the world a little bit better.
DESIGNER BY TRADE.
I'm a multidisciplinary designer with a Masters in Design Entrepreneurship from the School of Visual Arts in New York, where I had the opportunity to study under the mentorship of design masterminds like Stefan Sagmeister, Steve Heller, Milton Glaser, Gail Anderson and Martin Kace.
With over ten years of experience in various design fields, I've worked with agencies, design studios and startups on anything from branding to consulting to interaction design. Before switching to freelance design and strategy, I was a digital product designer at Huge Inc.
ENTREPRENEUR BY CHANCE.
In 2014 I unexpectedly became an entrepreneur when I launched THIS Toothbrush, a product line that uses design and storytelling to revive an ancient, natural toothbrush called the miswak.
Our signature product is the Miswak Cutter Case, a bespoke carrying case that helps cut, peel and store the miswak on the go.
What started off as a student project has turned into a growing business based out of Dubai, with customers from all over the globe.
CONNECTER BY NATURE.
I've always had a passion for community building and connecting people to one another, something I do naturally in my day-to-day life.
I'm a founding member and creative director of Afikra, an initiative that fosters curiosity around Arab history and culture through monthly events around the world.
I'm also an active member of the Sandbox Network, a global community of shapers and doers.
Most recently, I've been dabbling with the idea of building a strong, meaningful community of inspiring women in the Middle East called HOME.
• Step Conference
• Saudi Design Week
• ING Creative Festival
• Ladies Dine & Design
• Startup Weekend
• Pecha Kucha
• Mind Your Btalk