Hello.

I’m a designer, entrepreneur and matchmaker who believes in a community-powered future.

DESIGNER BY TRADE.

I'm a multidisciplinary designer with a Masters in Design Entrepreneurship from the School of Visual Arts in New York, where I had the opportunity to study under the mentorship of design masterminds like Stefan Sagmeister, Steve Heller, Milton Glaser, Gail Anderson and Martin Kace.

With over ten years of experience in various design fields, I've worked with agencies, design studios and startups on anything from branding to consulting to interaction design. Before switching to freelance design and strategy, I was a digital product designer at Huge Inc.

ENTREPRENEUR BY CHANCE.

In 2014 I unexpectedly became an entrepreneur when I launched THIS Toothbrush, a product line that uses design and storytelling to revive an ancient, natural toothbrush called the miswak.

Our signature product is the Miswak Cutter Case, a bespoke carrying case that helps cut, peel and store the miswak on the go.

What started off as a student project has turned into a growing business with customers from all over the globe. 

CONNECTOR BY NATURE.

I've always had a passion for community building and connecting people to one another, which eventually led me to my current role as Director of Community at ATÖLYE, a community-powered design & innovation consultancy with hubs in Istanbul & Dubai.

I'm a founding member and creative director of Afikra, an initiative that fosters curiosity around Arab history and culture through monthly events around the world.

I'm also an active member of the Sandbox Network, a global community of shapers and doers, and the founder of a women’s community called HOME.

I love meeting and collaborating with talented individuals with a passion for what they do, so feel free to reach out via email, instagram or Linkedin!